At the sold out October StimULI breakfast, attendees heard about the latest trends in residential amenities from Jay Curran of Crescent Communities, Jay Tallman of Ascentia Group and Tony Squitieri of Taylor Morrison.
Curran said location is fundamental to a project’s success, including the amenities available right outside the front door. As reported in the Business Journal, Crescent keeps investing in downtown Tampa– equating the consistent job and population growth to increased demand for apartments. Crescent Westshore opened on September 1st with 374 units and planned Crescent Riverwalk will add almost 400 additional apartments to the urban core.
As reported in the Business Journal, Curran said amenities have become “a bit of an arms race. It’s about creating a differentiated experience for residents”. Anticipating a spike in online deliveries in the future, both Curran and Tallman spoke of the need to build in room for package storage as well as flexible space to accommodate drone deliveries and cold storage.
Ascentia Group is building a 24 story condominium tower on the former Colonnade Restaurant site. With only 70 units, this development is designed to give residents a boutique hotel experience including built in space for private parties, separate residential offices and even a pet spa.
Outside the urban core, Tony Squitieri spoke of providing for a different kind of resort experience at Taylor Morrison’s Esplanade Tampa Community. There, the focus on an amenity campus, smart event programming, access to greenway trails and spa services is attracting residents to their communities – particularly the active adult demographic.